Intro

Like many of you, today I watched the Apple media event in which they announced both the iPhone 6 and Apple Watch. I’m not going to talk about the watch, but instead about the phone.

For years Apple has been a true cachet brand. They are a luxury item that is sought after for status and image. I don’t blame anyone for owning an iPhone: they’re reasonably sexy and you get to show off the Apple branding. Good on you.